Welcome to the very first episode of the Productpreneur podcast where we will learn from and get inspired by women killing it with their product businesses.

I’m so excited to be bringing you this podcast. It’s been on my heart and mind for a long time and I’m finally launching it in the world! So thank you for listening and I hope you will enjoy it and get tons of value from it!
First, a bit about me and why I launched this podcast.

I’m Nicole de Larzac, a product development and marketing coach, and I help women launch and build successful product businesses. My background is in corporate marketing and I’ve launched products and grown brands for companies such as Coca-Cola, Kraft Foods and Weight Watchers. I’ve even launched my own product business and grew it to over $2mm in sales.

I started coaching female entrepreneurs after realizing that I had a passion for helping other women succeed in business. After my first baby was born, I felt a need to be more present with him. I needed to figure out a way to do that, which meant leaving the corporate world and starting a product business.
For so many women, this is the case. They go through a transformation when having children, and suddenly, priorities change. The grind and rules of the 9 to 5 world no longer seem appealing. We want to work but we want to find something that allows us the flexibility to be there for our kids’ firsts, their activities, their concerts, the last minute call from school, and so on.

Some women may go back to work after having kids, or not go back at all. Some find part time jobs so that they can be with their kids. And many women use their talents to start their own businesses. They may start a service-based business or a product-based business.

A product-business is a beautiful way to start a business because it’s something tangible that you can create to solve a problem.
When I say product, I mean a physical product, one that can be sold either online or at stores or in person. It can be in any category – Food, apparel, tools & gadgets, you name it.
I find that women are very driven by creating a positive social change with their product businesses. Their ideas are often spurred by experiences that they’ve had or a desire to improve society.

This brings me to why I created this podcast.
I created this podcast for female entrepreneurs interested in or involved in a product business. Maybe they want to start one and need some inspiration, or they have one and need help to scale their product business. Whatever the case, I wanted to provide inspiration, real-life stories, and practical tools and insights to those women.

Why a podcast? Because of 3 main reasons:

1. We need to surround ourselves with people who’ve been there. If you want to achieve something, you need to see that it’s possible. You’ve heard the saying from Jim Rohn, well known personal development guru, said you are the average of the five people you spend the most time with’. One way for us to surround ourselves with greatness is to read and listen to people who can uplevel you.
2. I believe that women can learn from and support other women. Sometimes there’s the belief that women are territorial or don’t help each other. I’d like to dispell this myth. Other female mentors can be an amazing source of support.
3. We could use more support for female entrepreneurs. There is a statistic that only 2% of female owned businesses ever make it past $1MM in sales, vs. 12% of all businesses. We need more support for women to scale their businesses.

So, through this podcast, my mission is to give you inspiration but also practical tools to succeed in your business, based on stories from other productpreneurs. My hope is that you’ll feel more inspired and more driven to create something of your own.