The Product Launch Lab

A business-building program for aspiring product-preneurs

Hey there, aspiring product-preneur!

How great would it feel to break free from the 9 to 5 and spend more time with your family – all while doing something you love and making a difference? (Pretty great, right?)

It’s totally possible – and The Product Launch Lab can get you there. In six short months, you could be the CEO of a successful product-based business – that can unlock a life of freedom and success beyond your wildest dreams.

I’m Nicole de Larzac, a product development and marketing coach who will guide you through every single step of creating, developing and marketing a new product.  Whether the product be in nutrition, printables, beauty, apparel or other, my proven process will get you from idea to launch.

While this system works for all aspiring product-based-business-owners, it was designed with mompreneurs in mind. Because we know what it’s like to want to break free from the 9 to 5 and have the flexibility to be there for your kids – and that it’s totally possible to create a product biz that will get you there.

What’s your WHY?

Whether you want to:

  • Build a legacy
  • Make a difference in the world
  • Stop punching in and out and live beyond the 9 to 5
  • Spend more real, quality, day-to-day time with your family
  • Live a life of freedom and success
  • Scratch the entrepreneurial itch you’ve always had
  • Set an awesome example for your kids
  • Bring a big idea to life

The Product Launch Lab can help you achieve it.

Your complete roadmap

The Product Launch lab is a six month online coaching program that will take you from idea to launch. It gets you from point A to point B as efficiently as possible (because we know you don’t have time for anything else).

Through this program, we’ll work together to come up with, develop and market YOUR product. You’ll have my input, guidance, and support to rely on, every step of the way.

Say no to guesswork!

While it may be tempting to ‘go it alone’, the reality is, there are so many ways a product-based business can go sideways (hence the unfortunate stat that 80% of them fail).

Through its proven method and with my full support, the Product Launch Lab will:

  • Save you time and potentially (a ton of) money
  • Get you from point A to point B as efficiently as possible
  • Significantly increase your chances of success
  • Give you an incredible feeling of confidence about this new phase of your life

… all with a ton of flexibility built in so you can be the mom you want to be.

All you need is YOU

The only thing you need when you enroll in the Product Launch Lab is the desire and commitment to succeed. The rest we’ll figure out together. Over the course of six months, we’ll develop, refine, design and launch YOUR idea.

This program is, hands-down, the most efficient way to get from point A to point B – and, because you’ll have a proven system and experienced coach on your side, it’ll significantly increase your chances of success (beyond your wildest dreams!).

 

The Product Launch Lab Includes

  • Ideation facilitation
  • Product concept designs
  • Packaging and branding, including a logo, brand ‘look’ and packaging design
  • Market research surveys
  • Business plan advice
  • Sales presentation guidance
  • Access to a network of marketing and product development experts
  • Weekly live group coaching calls
  • Online lessons

The Roadmap

Here are the steps we’ll tackle – together – over the course of our six months together:

Module 1: Ideation and idea screening

We’ll ideate around themes and generate idea lists around unmet needs. Ideas will be screened and eliminated with the goal of creating a shortlist of five to 10 ideas.

Module 2: Concept testing

We’ll test the top ideas as understandable & visual concepts to determine whether the consumer understands and wants and/or needs the product.

Module 3: Business Strategy Part 1 – Brand positioning & Marketing

Based on the winning concept, we’ll work to determine:

  • Marketing and branding strategies
  • Your target market
  • Pricing and promotion strategy
  • Brand positioning
  • Who your competitors are – and how you’ll differentiate

Module 3: Business Strategy Part 1 – Brand positioning & Marketing

Based on the winning concept, we’ll work to determine: Marketing and branding strategies Your target market and how does your product fulfills their needs Pricing strategy Brand positioning Who your competitors are – and how you’ll differentiate A promotion strategy for your product.

Module 4: Business Strategy Part 2 – Operations, Finance and the details

This is where we get clear the nitty gritty details like:

  • Where and how will you distribute your product
  • The projected demand for your product
  • The costs involved in bringing your product to market
  • Forecasted profits
  • Funding

Module 5: Product development

The fun part! In this module we’ll develop a prototype of your product, or a limited production model and design your packaging and branding.

Module 6: Test marketing

We’ll get test groups together to gather feedback on the product prototype – and iterate/finalize the design based on feedback.

Module 5: Product development

The fun part! In this module we’ll develop a prototype of your product, or a limited production model and design your packaging and branding.

Module 6: Test marketing

We’ll get test groups together to gather feedback on the product prototype – and iterate/finalize the design based on feedback.

Module 7: Commercialization & Launch

It’s time to prepare for take-off. At this stage, we will focus on your launch ‘activities’ including your sales plan, website design, and marketing materials, e.g. in-store, social media, etc  We’ll also nail down inventory & supply chain management.

Meet your guide

I’m Nicole de Larzac, a mom of three and a product development and marketing coach who helps women create products that sell so they can live a life of freedom and success beyond the 9 to 5.

I’ve been in marketing for most of my career, having had the pleasure of managing some big brands like Sprite, Nestea, Delissio pizza, and Weight Watchers.

I was responsible for everything from packaging,to advertising to public relations to products development to profitability.

I loved what I did but when my first child was born my perspective changed. I wanted to work and make a difference in the world – but with the flexibility to be with my baby.

I could see that running my own business was a way to achieve it, so I started one – in a field I knew nothing about… and grew it to $2 million in sales.

I sold that business and, since then, have been building – and growing – brands as a consultant, mostly focused on working with entrepreneurial women (the vast majority of whom are moms facing a similar dilemma as mine – go figure!)

I’d love to help you break free from the 9 to 5 and carve out more time with your kids through a successful product based business.

 

The Product Launch Lab is perfect for those who:

  • Have big dreams of creating a product-based business
  • Are tired of the 9-5 and not having the freedom to spend time with your kids
  • Want to build a legacy brand and business
  • Are ready to take action

If you said ‘that’s me!’ to even one of the above points, The Product Launch Lab can get you there.

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