The Product Launch Lab
A business-building program for aspiring product-preneurs
Hey there, aspiring product-preneur!
How amazing would it feel to actually launch your very own product idea and brand with all the guidance, support and tools you need to succeed?
It’s totally possible – and The Product Launch Lab can get you there. In four short months, you could be the founder of your own product-based business and finally bring your product idea to life.
I will guide you through every single step of creating, developing and marketing a new product. Whether the product be in nutrition, printables, beauty, apparel or other, my proven process will get you from idea to launch.
What’s your WHY?
Whether you want to:
- Build a legacy
- Make a difference in the world
- Stop punching in and out and live beyond the 9 to 5
- Live a life of freedom and success
- Scratch the entrepreneurial itch you’ve always had
- Bring a big idea to life
The Product Launch Lab can help you achieve it.
Your complete roadmap
The Product Launch lab is a six month online coaching program that will take you from idea to launch. It gets you from point A to point B as efficiently as possible (because we know you don’t have time for anything else).
Through this program, we’ll work together to come up with, develop and market YOUR product. You’ll have my input, guidance, and support to rely on, every step of the way.
Say no to guesswork!
While it may be tempting to ‘go it alone’, the reality is, there are so many ways a product-based business can go sideways (hence the unfortunate stat that 80% of them fail).
Through its proven method and with my full support, the Product Launch Lab will:
- Save you time and potentially (a ton of) money
- Get you from point A to point B as efficiently as possible
- Significantly increase your chances of success
- Give you an incredible feeling of confidence about this new phase of your life
… all with a ton of flexibility built in.
All you need is YOU
The only thing you need when you enroll in the Product Launch Lab is the desire and commitment to succeed. The rest we’ll figure out together. Over the course of six months, we’ll develop, refine, design and launch YOUR idea.
This program is, hands-down, the most efficient way to get from point A to point B – and, because you’ll have a proven system and experienced coach on your side, it’ll significantly increase your chances of success (beyond your wildest dreams!).
The Product Launch Lab Includes
- Bi-weekly live 50 minute private coaching calls for 6 months
- A detailed recap of notes after each call including action items
- Unlimited voxer access to me for questions that come up in between meetings
- Access to my course, the ‘Product Pathway’ with 8 modules – video lessons and workbooks taking you from idea to launch, as well as guest expert workshops and the Template Library with templates that remove the guess-work for you
- Up to 5 Product ‘concept’ designs, including design mockups for concept testing purposes
- Programmed market research survey for concept testing and prototype testing
- Branding package including a logo and brand identity
- Packaging design – one product (all panels)
- Access to sourcing and product development experts
The Roadmap
Here are the steps we’ll tackle – together – over the course of our six months together:
Module 1: Ideation and idea screening
We’ll ideate around themes and generate idea lists around unmet needs. Ideas will be screened and eliminated with the goal of creating a shortlist of five to 10 ideas.
Module 2: Concept testing
We’ll test the top ideas as understandable & visual concepts to determine whether the consumer understands and wants and/or needs the product.
Module 3: Business Strategy Part 1 – Brand positioning & Marketing
Based on the winning concept, we’ll work to determine:
- Marketing and branding strategies
- Your target market
- Pricing and promotion strategy
- Brand positioning
- Who your competitors are – and how you’ll differentiate
Module 3: Business Strategy Part 1 – Brand positioning & Marketing
Based on the winning concept, we’ll work to determine: Marketing and branding strategies Your target market and how does your product fulfills their needs Pricing strategy Brand positioning Who your competitors are – and how you’ll differentiate A promotion strategy for your product.
Module 4: Business Strategy Part 2 – Operations, Finance and the details
This is where we get clear the nitty gritty details like:
- Where and how will you distribute your product
- The projected demand for your product
- The costs involved in bringing your product to market
- Forecasted profits
- Funding
Module 5: Product development
The fun part! In this module we’ll develop a prototype of your product, or a limited production model and design your packaging and branding.
Module 6: Test and Presell
We’ll gather feedback on the product prototype and finalize the design. We’ll also presell your product so you get demand before launching.
Module 5: Product development
The fun part! In this module we’ll develop a prototype of your product, or a limited production model and design your packaging and branding.
Module 6: Test marketing
We’ll get test groups together to gather feedback on the product prototype – and iterate/finalize the design based on feedback.
Module 7: Commercialization & Launch
It’s time to prepare for take-off. At this stage, we will focus on your launch ‘activities’ including your sales plan, website design, and marketing materials, e.g. in-store, social media, etc We’ll also nail down inventory & supply chain management.
Meet your guide
I’m Nicole de Larzac, a mom of three and a product development and marketing coach who helps aspiring product-preneurs create products that sell so they can live a life of freedom and success.
I’ve been in marketing for most of my career, having had the pleasure of managing some big brands like Sprite, Nestea, Delissio pizza, and Weight Watchers.
I was responsible for everything from packaging,to advertising to public relations to products development to profitability.
I loved what I did but when my first child was born my perspective changed. I wanted to work and make a difference in the world – but with the flexibility to be with my baby.
I could see that running my own business was a way to achieve it, so I started one – in a field I knew nothing about… and grew it to $2 million in sales.
I sold that business and, since then, have been building – and growing – brands as a coach.
The Product Launch Lab is perfect for those who:
- Have a product idea you want to launch or don’t have a product idea but you want to launch a product business
- Have an offline business such as a retail store and want to launch a product to expand your business.
- Have an online service-based business and want to offer products to further serve your clients
- Need support during product development, brand building, and launch
- Want a turn-key program that will get you to launch as efficiently as possible
- Are tired of procrastinating
- Don’t know where to start and are ‘stuck’ in analysis paralysis
- Don’t want to waste time searching on the internet for what to do next
- Want to save time with done-for-you tailored help
- Are ready to take action
If you said ‘that’s me!’ to even one of the above points, The Product Launch Lab can get you there.
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