57. Do THIS and Grow Your Company’s Value

57. Do THIS and Grow Your Company’s Value

What is the ONE thing that you can do to increase your company’s value? It’s not just launching a product. It’s building a BRAND. A brand is one of your most important assets.  It is the thing that delivers value above anything else.  Yet, many founders don’t spend as...
36. Plan Your Best Year Yet

36. Plan Your Best Year Yet

Happy New Year!  Who else is pumped for 2021? This episode is my gift to you for 2021.  It’s a very special episode where we reflect on 2020 and plan for 2021.   If you do the exercises, you’ll come out of it with a full strategy and marketing plan for 2021.  I...
#14: Putting Moms First – Giovanna Aiello

#14: Putting Moms First – Giovanna Aiello

I am thrilled to introduce you to Giovanna Aiello, my amazing client who is on her journey to launching a product that ‘puts moms first’.  Gio shares how she started Mumdies, an eco-friendly alternative to disposable underwear for moms. We get into the details of its...