Last week, we spoke with Heidi Avery about her new subscription box, Ruby Crate.

Many of you have been asking if a subscription model is right for your product business.  In this episode, we answer all of your questions including:  

  • How big of an opportunity is the subscription box market?
  • What are the types of boxes that people buy?
  • Why do people buy them and cancel their subscription and what does this mean for my marketing efforts?
  • How has Covid impacted subscription-based products?
  • Is the subscription box model right for my business?  What should I consider if I’m launching a subscription-based product?



McKinsey report: Thinking inside the subscription box: New research on e-commerce consumers – Feb 2018, Tony Chen, Ken Fenyo, Sylvia Yang, and Jessica Zhang

Forbes: Subscription Boxes May Have Lost The Hype, But Don’t Count Them Out Just Yet, Andria Cheng, Dec 2019

ZDNet: The impact of COVID-19 on the subscription economy, By Vala Afshar, Apr 2020

Forbes: Retail Subscriptions Thrive During COVID-19, Kaleigh Moore, Jul 2020


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