Welcome to the Product-preneur Podcast!

Learn from and get inspired by women entrepreneurs killing it in the product space. Your host, leading product development and marketing coach Nicole de Larzac shares the latest trends, proven strategies and inside secrets of the product development world – all designed to give you greater confidence to break free from the 9 to 5 and create your own success through a product venture!

Latest Episodes

#16: Fressy Bessie Ice Lollies Go National: Jackie Kwitko

#16: Fressy Bessie Ice Lollies Go National: Jackie Kwitko

“Do your homework, test your product out, just to make sure that this is something that people want, listen to the feedback, listen to what people say, and be patient because it’s going to take time.” - Jackie Kwitko, Founder, Fressy Bessie Foods Inc.   In this...

#15: Inclusive Marketing – Jennifer Singh

#15: Inclusive Marketing – Jennifer Singh

“In order to dismantle white supremacy, you must understand how white privilege is a key aspect of your life, how you benefit whether knowingly or unknowingly from your whiteness, what that means for people who do not receive the same benefits and how you can...

#14: Putting Moms First – Giovanna Aiello

#14: Putting Moms First – Giovanna Aiello

I am thrilled to introduce you to Giovanna Aiello, my amazing client who is on her journey to launching a product that ‘puts moms first’.  Gio shares how she started Mumdies, an eco-friendly alternative to disposable underwear for moms. We get into the details of its...

#13: Building a Magnetic Brand – Robyn Graham

#13: Building a Magnetic Brand – Robyn Graham

Building a magnetic brand requires intention.  You may have an excellent product, but if you don’t build an emotional connection with your target audience, then you won’t see the results you want. In this episode, we speak with Robyn Graham - brand marketing...

#12: Creating Your Marketing Plan

#12: Creating Your Marketing Plan

Do you wish you had a solid marketing plan for your business?  Do you find that you’re throwing mud at the wall to see what sticks, not knowing what’s working and what isn’t working?  Do you sometimes feel like a squirrel, chasing the latest hot marketing tactic?  Do...

#11: Digital Marketing to Grow Your Product Biz – Astrid Sucipto

#11: Digital Marketing to Grow Your Product Biz – Astrid Sucipto

We have so many digital tools at our fingertips, but sometimes it can be overwhelming to know what to tackle first.  In this episode, Astrid Sucipto, business strategist and digital marketing tech expert at Digital Pixie gives some simple tips to growing your product...

#10: Social Media Made Simple – Lisa Pedersen

#10: Social Media Made Simple – Lisa Pedersen

If you’re an entrepreneur, you know how overwhelming it can be to do ALL THE THINGS, including managing social media.  In this episode, Lisa Pedersen, social media mentor and strategist, sheds some light on how product business owners can use simple strategies on...

#9: Ways to Use this Time (Covid-19 episode)

#9: Ways to Use this Time (Covid-19 episode)

One thing that this global pandemic has given us is the most precious gift of TIME.  Usually, we’re so caught up in the day-to-day tasks in our business that we struggle to take the time to do the tasks that are important but not urgent.   In this episode, we talk...

#8: Tools to Achieving a Healthy Mindset

#8: Tools to Achieving a Healthy Mindset

These are challenging times for all of us during this global pandemic while we struggle to adapt to our new way of life.  Not only are we in a health and economic crisis, we are in an emotional crisis as well. In just a matter of weeks, our lives have changed and...

#7: The Product Every Woman Must Have

#7: The Product Every Woman Must Have

In this episode, we touch on a sensitive topic for women. Full transparency - it might make some of you uncomfortable, particularly men who might be listening, but it is a topic that we must discuss more often. Kate Roddy is a Toronto-based sport and pelvic...

#6: Shaking up Clean Eating: Everipe Smoothies

#6: Shaking up Clean Eating: Everipe Smoothies

Imagine launching a product and having Walmart ask you to pitch to them in your first year of business...sounds too good to be true?  Not for Kerry Roberts, co-founder of Everipe Smoothies. Everipe smoothies are made from organic freeze-dried superfoods, in a...

#5: Steps from Idea to Launch

#5: Steps from Idea to Launch

If you’ve ever wanted to launch a product but you’ve stopped yourself because you don’t know how, this is your episode! This is a how-to episode where Nicole walks you through the steps of product development - from coming up with an idea to launching. What you’ll...

#4: Maker Magic: The Scented Market

#4: Maker Magic: The Scented Market

For the makers and artists, this episode is for you!Get inspired by a maker who started creating products from her kitchen and has expanded her business nationwide in just over two years.Our guest is Kristy Miller, founder of ‘The Scented Market’ – a candle company...

#3: Serial entrepreneur success: Jackie Dinsmore

#3: Serial entrepreneur success: Jackie Dinsmore

It’s rare to meet a serial entrepreneur that has had success in all of the companies she’s launched.  This person is Jackie Dinsmore.Jackie is a good friend of mine and someone I truly respect in business.   We first met when our boys went to pre-school together. We...

#2: Finding balance in a new business: Bomaternity

#2: Finding balance in a new business: Bomaternity

I love this interview - it was my very first one so it’s super special to me.  I have to say that the audio is not perfect and at first, I almost felt like re-recording.  But actually, I’d rather give it to you it as it is - in the raw, true way that we recorded it,...

#1: Why I launched this podcast

#1: Why I launched this podcast

I created this podcast for female product-entrepreneurs (product-preneurs) who either have a product-based business or want to start one. My goal is to provide inspiration, real-life stories, and practical tools and insights to those women.Why a podcast? Because of 3...

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Click here to learn about her flagship program, The Product Launch Lab – or here to book a free strategy call.

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