Welcome to the Product-preneur Podcast!

Learn from and get inspired by women entrepreneurs killing it in the product space. Your host, leading product development and marketing coach Nicole de Larzac shares the latest trends, proven strategies and inside secrets of the product development world – all designed to give you greater confidence to break free from the 9 to 5 and create your own success through a product venture!

Latest Episodes

81: 10 Lessons I’ve Learned as an Entrepreneur

81: 10 Lessons I’ve Learned as an Entrepreneur

Entrepreneurship - it seems glamorous.  But when you peel back the curtain, it can get pretty messy. Being a business owner has its highs and lows.  Some days, you feel like throwing in the towel or just going back to bed.  Other days, you’re on top of the world. But...

80: Pinterest for your Product Biz – Elaine Timms

80: Pinterest for your Product Biz – Elaine Timms

Have you ever wondered how Pinterest can help your product business?   You might think that pinterest is just for creating crafts or planning a wedding.  But actually, did you know that  more than 200 billion pins have been saved on Pinterest. And 90% of weekly...

79: Follow the Intuitive Nudge – Beth Geddio, State of Being Co

79: Follow the Intuitive Nudge – Beth Geddio, State of Being Co

Have you ever had a creative nudge that won’t go away?  One that tugs on you, begging you to make it happen.  You make excuses for a while but you always wonder, what if?  Until you can’t resist anymore and you decide to take the first step… If you’re an entrepreneur,...

78. How to Drive More Sales on Your Ecommerce Site

78. How to Drive More Sales on Your Ecommerce Site

Tell me the truth  Are you feeling like you aren’t getting the sales you expect on your website? Do you feel like you’re launching to crickets?  Well you’re not alone here - this is one of the most common issues I hear when speaking with product business owners.  And...

77. Break Through the Black Friday Clutter

77. Break Through the Black Friday Clutter

This is one of the busiest times of the year for product businesses, and also one of the most cluttered.  It can be hard to break through all of the noise around the holiday season with your own promotion or message.  But how can you reach our audience without the big...

75. Is your Copy Selling or Repelling? – Sara Vartanian

75. Is your Copy Selling or Repelling? – Sara Vartanian

Do you struggle with what to say when it comes to describing your brand and products on your website, in ads, in emails, or in general?  Many business owners pay a lot of attention to the visuals, but don’t pay as much attention to copy.   However, effective...

74. Create a Love Story with your Brand – Marine Gargadennec

74. Create a Love Story with your Brand – Marine Gargadennec

“If the sale is a date, then the branding is the reason they would say yes.” - Marine Gargadennec, branding designer In this episode, we speak with Branding Designer Marine Gargadennec about building an outstanding brand. Marine is a Branding Designer who helps...

73. Get Ready for Q4 – Let’s Develop Your Plan Together

73. Get Ready for Q4 – Let’s Develop Your Plan Together

Q4 is ahead of us - are you ready for the biggest season for product businesses?  Recently, we hosted our first ‘Coffee and Cocktails’ session (our weekly live workshop) in the Productpreneur Community, and we chatted about creating your best Q4.  I wanted to share...

69. Grow your Revenue Streams through Amazon  – Verity Sewell

69. Grow your Revenue Streams through Amazon – Verity Sewell

Have you thought about expanding your business to Amazon but you’re not sure if it’s right for you?  Listen up because in this week’s episode, we speak with Amazon expert, Verity Sewell, who’s going to answer all of your questions. Verity is the founder of Smart...

68. Launching and Growing a Product Business

68. Launching and Growing a Product Business

Launching and growing a product business can be really intimidating, so it’s my aim to make it more accessible to everyone. I was recently interviewed by Verity Sewell, Amazon expert and coach, in her Facebook group and the conversation was so interesting that I...

67. BURNOUT and What to Do About It

67. BURNOUT and What to Do About It

We become entrepreneurs to be able to have more freedom in our lives - to have a flexible schedule, to answer to ourselves, not to ask permission to go on vacation - but often we find that our schedule is even busier than before.  We’re now doing ALL of the things-...

64. Market Research for your Business

64. Market Research for your Business

How do you really get inside the heads of your consumers?  You need to speak to them and get feedback from them.  We think we know them but we may be guessing or going off our own preferences. Leveraging market research for your business is critical to understanding...

63. Building a Joyful Business – Lianne Kim

63. Building a Joyful Business – Lianne Kim

Looking to add more joy to your business? I am thrilled to introduce you to an amazing business coach who is helping women have a more joyful and impactful business. Lianne Kim is a Business Coach and the founder of Mamas & Co. - a community for mama...

62. Leveraging TikTok for your Product Biz – Samantha Vlasceanu

62. Leveraging TikTok for your Product Biz – Samantha Vlasceanu

Well you might have heard about a little thing called TikTok.  Maybe you cringe at the thought of doing a dance video. You might think it’s just for your teen kids.  But actually, we’re going to talk all about WHY you, as a Product based business owner, should be...

58. Launching a Smart Wearable Tech Product – Adrien Beyk

58. Launching a Smart Wearable Tech Product – Adrien Beyk

“Idea is maybe 3-5% of the success of a company.  The rest of it is just execution”. - Adrien Beyk, Founder & CEO of Quanta Vici If you’re thinking of launching a tech product, this episode is for you.  In this episode, we chat with an entrepreneur who launched a...

Interested in working with Nicole?

Click here to learn about her flagship program, The Product Launch Lab – or here to book a free strategy call.

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