Welcome to the Product-preneur Podcast!

Learn from and get inspired by women entrepreneurs killing it in the product space. Your host, leading product development and marketing coach Nicole de Larzac shares the latest trends, proven strategies and inside secrets of the product development world – all designed to give you greater confidence to break free from the 9 to 5 and create your own success through a product venture!

Latest Episodes

30. Launching a Sustainable Fashion Brand – Shannon Lohr

30. Launching a Sustainable Fashion Brand – Shannon Lohr

Last week, we had the cofounders of Skoki conscious kids apparel on the show. Along with the theme of sustainable fashion, in this interview, we speak with an expert on this topic as she not only founded and sold a sustainable clothing company, she also teaches this...

29. Launching a Luxury Kids’ Apparel Brand – Skoki Co

29. Launching a Luxury Kids’ Apparel Brand – Skoki Co

3 Women Launch Conscious Fashion Brand Ever thought about launching a fashion brand?  You’ll love this episode! Diana Gelfand, Milly Doz and Renata Aysina are the co-founders of Skoki, a luxury children's apparel and accessories brand. Skoki is a female founded brand...

26: Inventing Clasp Magic – Alison Brett

26: Inventing Clasp Magic – Alison Brett

Has this happened to you...you’re getting ready for work or an evening out and you’re struggling with putting on your bracelet.  That clasp just won’t attach. You’re in a rush and you don’t really have time for this!  It can be so frustrating! In this episode, Alson...

25: Is the Subscription Box Right for your Business?

25: Is the Subscription Box Right for your Business?

Last week, we spoke with Heidi Avery about her new subscription box, Ruby Crate. Many of you have been asking if a subscription model is right for your product business.  In this episode, we answer all of your questions including:   How big of an opportunity is the...

24: Creating the Ruby Crate Subscription Box – Heidi Avery

24: Creating the Ruby Crate Subscription Box – Heidi Avery

You name it….there’s a subscription box for that!   With many subscription boxes marketed towards women, Heidi Avery, mom of teen girl, Sienna Ruby, could not find a subscription box tailored specifically to tween and teen girls. They discovered a gap in the...

23: Inventing a Safer Kitchen Tool – Lori Turk

23: Inventing a Safer Kitchen Tool – Lori Turk

Have you or someone you know cut themselves in the kitchen recently grating or slicing food?  In this episode, Lori Turk, Owner of April Ideas & Inventor of the SAFEGRATE™ kitchen gadget, shares with us her journey to developing and launching her product. ...

#22: Perfectly Imperfect Social – Kirsten Jordan

#22: Perfectly Imperfect Social – Kirsten Jordan

You’re about to create a video for social.  You’ve got butterflies.  You’ve done your hair, makeup and you’ve rehearsed your lines.  You hit record and then … you forget what to say, stumble over your words and end up re-recording.  You do this a few times before you...

#21: A Little Bit Better Mindset – Chris Swail

#21: A Little Bit Better Mindset – Chris Swail

Last week, I spoke about having the right launch mindset.  Along the same theme, this week, we are speaking about a healthy mindset for everyday life that will set you up for success in business, relationships and happiness. In this episode, Chris Swail, certified...

#20: The Launch Mindset

#20: The Launch Mindset

I’m not ready.   It’s not perfect yet.   I don’t know how.   Sound familiar? These are all of the mindset struggles I went through while recently launching my first course, The Product Pathway.  And I’m sure these are similar struggles that you face while launching...

#19: Selling Doesn’t Have to Suck – Erika Tebbens

#19: Selling Doesn’t Have to Suck – Erika Tebbens

Selling doesn’t have to suck.  It can be simple, fun and effective when it’s done the right way. So many productpreneurs and business owners have a hard time wrapping their heads around the selling part of their business.  But selling is FUNDAMENTAL to any business...

#18: Got an idea?  Let’s build it together!

#18: Got an idea? Let’s build it together!

This is a quick episode to let you know that my new course, the Product Pathway, is launching next week and doors close this Saturday, August 22nd. Imagine that you already have a successful product business... You’ve launched that product that you’ve always dreamed...

#17: Nailing your Product Idea

#17: Nailing your Product Idea

Coming up with a product idea can be tricky.  Even trickier is knowing if your idea will be successful. When you think of the fact that approximately 80% of new products fail, you want to make sure that your product is one of the 20%.  It’s so important to do your...

#16: Fressy Bessie Ice Lollies Go National: Jackie Kwitko

#16: Fressy Bessie Ice Lollies Go National: Jackie Kwitko

“Do your homework, test your product out, just to make sure that this is something that people want, listen to the feedback, listen to what people say, and be patient because it’s going to take time.” - Jackie Kwitko, Founder, Fressy Bessie Foods Inc.   In this...

#15: Inclusive Marketing – Jennifer Singh

#15: Inclusive Marketing – Jennifer Singh

“In order to dismantle white supremacy, you must understand how white privilege is a key aspect of your life, how you benefit whether knowingly or unknowingly from your whiteness, what that means for people who do not receive the same benefits and how you can...

#14: Putting Moms First – Giovanna Aiello

#14: Putting Moms First – Giovanna Aiello

I am thrilled to introduce you to Giovanna Aiello, my amazing client who is on her journey to launching a product that ‘puts moms first’.  Gio shares how she started Mumdies, an eco-friendly alternative to disposable underwear for moms. We get into the details of its...

#13: Building a Magnetic Brand – Robyn Graham

#13: Building a Magnetic Brand – Robyn Graham

Building a magnetic brand requires intention.  You may have an excellent product, but if you don’t build an emotional connection with your target audience, then you won’t see the results you want. In this episode, we speak with Robyn Graham - brand marketing...

#12: Creating Your Marketing Plan

#12: Creating Your Marketing Plan

Do you wish you had a solid marketing plan for your business?  Do you find that you’re throwing mud at the wall to see what sticks, not knowing what’s working and what isn’t working?  Do you sometimes feel like a squirrel, chasing the latest hot marketing tactic?  Do...

#11: Digital Marketing to Grow Your Product Biz – Astrid Sucipto

#11: Digital Marketing to Grow Your Product Biz – Astrid Sucipto

We have so many digital tools at our fingertips, but sometimes it can be overwhelming to know what to tackle first.  In this episode, Astrid Sucipto, business strategist and digital marketing tech expert at Digital Pixie gives some simple tips to growing your product...

#10: Social Media Made Simple – Lisa Pedersen

#10: Social Media Made Simple – Lisa Pedersen

If you’re an entrepreneur, you know how overwhelming it can be to do ALL THE THINGS, including managing social media.  In this episode, Lisa Pedersen, social media mentor and strategist, sheds some light on how product business owners can use simple strategies on...

#9: Ways to Use this Time (Covid-19 episode)

#9: Ways to Use this Time (Covid-19 episode)

One thing that this global pandemic has given us is the most precious gift of TIME.  Usually, we’re so caught up in the day-to-day tasks in our business that we struggle to take the time to do the tasks that are important but not urgent.   In this episode, we talk...

#7: The Product Every Woman Must Have

#7: The Product Every Woman Must Have

In this episode, we touch on a sensitive topic for women. Full transparency - it might make some of you uncomfortable, particularly men who might be listening, but it is a topic that we must discuss more often. Kate Roddy is a Toronto-based sport and pelvic...

Interested in working with Nicole?

Click here to learn about her flagship program, The Product Launch Lab – or here to book a free strategy call.

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