The Product Pathway Business Incubator

Are you ready to go from product idea (or no idea) to product launch?

psst… let’s chat!

Tell me, does any of this sound familiar?

Maybe you’ve…

✖️ taken courses about launching but nothing seems to get you going.
✖️ thought about launching a product-based business but you just can’t seem to get started.
✖️ spent time researching your product idea or suppliers but you’re left feeling totally overwhelmed.
✖️ tried many things that are costing you time and money.
✖️ launched something in the past and it didn’t quite go as planned.

 It's not your fault.  Launching a product can be overwhelming.  

You’ve never learned how to do this before.  There are so many steps to launching a product and it’s hard to know where to start.  Do you find a manufacturer first or do you create a brand first?  No one taught you how to do this and not only that, it’s hard to find support out there for product entrepreneurs. 
You’re trying to do it all on your own, without anyone to guide you.  And while I have every confidence you can find your way, after working with dozens of productpreneurs, I know that you can shorten the time between idea and launch and significantly reduce the stress if you have an experienced guide providing you the steps you need to follow and the shortcuts to succeed.
You need support and you need a pathway…

Imagine would it feel knowing you

👉🏿 have your dream product business out into the world, with a winning product concept that you know people will buy?

👉 have figured out your suppliers, you’ve finished your prototype, and you can fund your production because you’ve pre-sold your first production batch?

👉🏿 are so excited because your product and brand are memorable and unique?

👉🏽 are 100% confident you have a winning product and a winning strategy to grow your new business?

Welcome to the Product Pathway Business Incubator

The ultimate course for aspiring business owners who want to launch their first product!

Go from idea (or no idea!) to launch with all the tools and proven steps you need to finally grow a profitable product-based business!


I think the best thing I did was work with Nicole because it was so overwhelming.

I felt so lost and didn’t know what to do at all to start a product based business.  I think I saved myself thousands and thousands of dollars of making mistakes to work with someone who can guide me throughout the journey. 

It was like having someone hold your hand and support you. It’s like having a product therapist.  It was definitely the best decision.  I would spend the money again just to have the guidance that came from it. It was very, very helpful.

Giovanna Aiello 
Founder, Mumdies Maternal Underwear

Nicole’s expertise in the product development industry has taught me how to identify and validate my product ideas,…

how to confidently work through the stages and gates of product development, clarify my brand identity and write a business plan for success.

The program material is very comprehensive, so I’d recommend it to anyone that has a product idea that requires guidance, or to anyone that is considering adding physical products to an established business or service.

Elle Milaras
Founder, Ceaque

What's inside The Product Pathway?

module one


Come up with winning product ideas to stretch your thinking and choose the best ideas to validate with your target consumer. 

Struggling to come up with a product idea? Or maybe you have an idea already but sometimes the first idea you have isn’t yet optimal. In this module you’ll brainstorm many product ideas and choose the best to test further. 

What will you learn?

🌟 Get grounded in your “why” for building a business
🌟 Questions to ask to help you come up with a product idea
🌟 New product trends to consider
🌟 Learn new ways to brainstorm and you’ll stretch your thinking and generate a list of product idea
🌟 Define your criteria for choosing your product idea
🌟 Choose the top ideas to test in concept testing based on your criteria

module two


Bring your product ideas to life in a visual/written way so that people can better understand and evaluate them in testing.

Once you have your shortlist of product ideas, you’re going to create ‘concepts’ to be tested with your target audience. 

A concept is your product idea shown in a visual and written way so that people can understand it and are able to give feedback on it.

By the end of this module, you will have 5 concepts that you can test with your target audience to understand which concept is a winner.

What will you learn?
🌟 What’s included in a concept
🌟 How to write a positioning statement and key features and benefits for your product
🌟 Thinking through your product design and visuals

module three


Test your concepts with your target audience so you know which of your ideas will be a slam dunk.

It’s so important to know whether or not it’s worth pursuing an idea because you’ll invest time and money in the launch process and you want to know that your product idea is needed and understood. Most people skip this step but this is critical to your success.

By the end of this module, you will have gotten feedback on your concepts from your target audience and you will know which concept is a winner.

What will you learn?
🌟 Why concept testing is important
🌟 Ways to test with your audience
🌟 Online tools to help you with testing
🌟 How to find your target market
🌟 Questions to ask in your concept testing
🌟 Tips to getting responses

module four


Refine your winning idea based on concept feedback and start building your magnetic brand to attract your ideal customer. 

Launching a product isn’t just about the product itself – it’s also about building a brand that people are emotionally drawn to. In this module, you will refine your product concept based on the concept feedback, and start to build your magnetic brand for your product.

What will you learn?
🌟 How to optimize your winning product idea
🌟 How you’ll differentiate and position your brand versus your competitor
🌟 You’ll ladder up your brand elements so that you can articulate your brand’s higher purpose, personality and brand essence
🌟 Create a mood board for your brand
🌟 Write about your ideal customer avatar so that you can create a connection with your customers
🌟 Learn about ways to brainstorm brand names and come up with your list of brand names

module five


Go from concept to product through prototyping and finding the right suppliers.

Now it’s time to get your product from concept to working prototype.

By the end of this module, you will have reached out to suppliers with key questions, obtained samples and quotes, chosen suppliers and started building your prototype.

What will you learn?
🌟 Your must-haves and nice-to-haves for your product
🌟 How to calculate target cost
🌟 How to write a product development brief
🌟 Questions to ask manufacturers and designers
🌟 How to write a logo and packaging brief
🌟 How to test your prototype and questions to ask

module six


Build a business plan that will help you be profitable, fund your venture, and launch it successfully.

Having a long-form business plan seems daunting but it doesn’t have to be that way. You’ll write a one-page business plan that will be good enough for you to move forward with, as well as map out your pricing, volume and financials so that you know how to create a profitable business.

Plus, you’ll start to draft a marketing and distribution plan as well as think about funding options.

What will you learn?
🌟 Two types of business plans to choose from including a one-page plan
🌟 How to calculate market size, market share and forecast your volume using bottom-up and top-down approaches
🌟 How to build a marketing plan that addresses all points in the customer journey
🌟 How to build a distribution plan so that you aren’t putting your eggs in one basket
🌟 Learn about wholesale and retail pricing and volume
🌟 Calculate your Profit and Loss statement
🌟 Map out your funding options

module seven


Build demand for your product before you launch through different pre-launch strategies. Learn how to pitch to retailers and generate Purchase Orders.

Before producing many units of your product, it’s best to know that your product will actually sell. The best way is to build demand prior to launching and to get pre-orders to fund your production.

What will you learn?
🌟 Why pre-selling is important
🌟 Ways to presell and generate demand
🌟 Selling to retailers and what to include in your pitch
🌟 Retailer requirements including safety certifications, UPC codes
🌟 Landing pages and crowdfunding

module eight


Produce your first production run, develop your high converting website, build traffic, trial and awareness.

Now it’s finally time to launch. You’ll execute your go-to-market strategy and start shipping your first orders.

What will you learn?
🌟 Planning your production and shipment timing
🌟 Developing your marketing materials
🌟 Designing your ecommerce website to maximize conversion
🌟 Building traffic to your website, trial, and awareness
🌟 The importance of email capture and strategy
🌟 In-store communication and tactics

– Post-launch review –

Monitor your product’s performance and continue to adjust your tactics depending on in-market performance.

PLUS, you're getting these awesome bonuses!

1:1 Coaching Call

Get instant feedback on your progress from Nicole with a private 1-hour coaching call!

The Template Library

Get access to templates such as concept writing, survey templates, pricing and forecasting, marketing and business planning templates to take the guess-work out of getting started.

Access to Experts

Learn from the best minds in the industry on topics like marketing, finance, legal, and more in these special masterclasses!

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Here's what you're getting

when you enrol today

✔️ 8 modules of in-depth product-business training
✔️ Private Facebook group for accountability and to ask for feedback 
✔️ Comprehensive workbooks for each module with exercises to help you go from idea to launch
✔️ Unlimited, lifetime access to the trainings


✔️ 1-hour private coaching call with Nicole de Larzac to provide feedback on your progress
✔️ The template library with templates for concept writing, surveys, pricing, forecasting, marketing and business planning
✔️ Expert guest speaker recordings to teach about various topics like marketing, finance, sourcing, crowdfunding etc. 


$497 USD

Monthly payment plan

$197 x3 MONTHS

I took the Product Pathway as I wanted to successfully launch a product out of all the ideas I had. The program really made me dive deep to the core and think about different aspects of the product idea and launch. I now have a concept that I’m excited to launch.

Nicole was super approachable, friendly, very helpful, very accommodating and knowledgeable. I would recommend this program to anyone looking to launch a product.

Divya Harchandani
Founder, Crumblicious Cakes

Wondering if The Product Pathway is right for you?


The Product Pathway ISN'T right for you if you're:

✖️ not committed to launching a product anytime in the near future.


✖️ not prepared to invest time or money in your business. Launching a product requires your time and some up front investment.


✖️ looking for a “get rich quick” solution. Building a business takes time and many supposed “overnight sensations” are years in the making.

The Product Pathway is PERFECT for you if you:

✔️ are just getting started – you have a product idea but you’re not sure where to start, or you don’t yet have a product idea but have always thought of launching a product.

✔️ have an offline business such as as retail store and want to launch a product to expand your business.

✔️ have an online service-based business and want to offer products to further serve your clients.

100% Risk free


Sign up and dive in! If after the first 7 days of the course you’ve watched the training and done the exercises, and you feel as though you’re not finding more value than what you’re paying for in actionable ideas, advice and insights to help you get your product idea off the ground, I will happily refund your money in full. No questions asked. 

This is my guarantee to you.

My goal was to get intricate details regarding creating & selling a product. The program definitely helped me navigate the process, and I learned very valuable information that I can continue to use when ideas present themselves. 
The biggest change I have noticed since starting the program has been developing more ideas, and the importance of getting feedback for your concepts. Nicole is both knowledgeable and supportive.  I would recommend this program to anyone that has a product or even business idea.
Nicole Cumberbatch
Founder, Mamas Know Best

Go from feeling overwhelm and doubt to actually getting your idea off the ground

Start building your dream product business now! 

✔️ You’ll go from idea or no idea to product. 
✔️ You’ll have a proven concept that increases your chances of success. 
✔️ You’ll have a plan of action and will be ready to move forward with your launch.


What makes the Product Pathway


🌟 This is a proven process that I have gone through with large brands and multinational corporations.

🌟 I teach a method of concept testing that helps identify the best ideas and how to improve them.

🌟 The brand-building exercises are what large brands work through to build strong, magnetic brands.

🌟 We work on developing your minimum viable product so that you can test and iterate and reduce overall time and costs.

🌟 PLUS you’ll have my personal guidance through a one-on-one call and through the Facebook group.

I just wanted to share with you that I had a meeting with a seamstress and a small local manufacturer last Saturday. I am happy that they are willing to work with me and they can produce the prototype / sample and do the production locally, 30 minutes away from home!

I can’t believe I am on this stage of this journey and I know it’s just the beginning, but 6-7 weeks ago it was just a mere idea and lots of self sabotaging thoughts about my capabilities to even take it this far.

So I want to take this time to thank you for helping get this far and help me grow my confidence, and the knowledge that I have gained from you and the Product Pathway program is so valuable! Forever, I will grateful to you!

Yetsenia Tyson
Founder, Tahali’s world

Hi, I'm


I’m a product business coach who helps aspiring entrepreneurs create products that sell so they can live a life of freedom and success.

I’ve been in marketing for most of my career, managing some big brands at companies such as Kraft and Coca-Cola. I later wanted the flexibility to be with my newborn baby so I started a product business and grew it to $2 million in sales.

I sold that business and, since then, have been building – and growing – brands as a consultant and coach for productpreneurs looking to launch their first (or next) product. 

I’ve helped launch products like:

  • -Sustainable apparel
    -A gift company for plant lovers
    -Various candle companies
  • -Disposable maternal underwear
  • -A food delivery service
    -A kids clothing line
    … and more!

I’d love to help you break free from the 9 to 5 and carve out more time for what matters through a successful product-based business.

Here’s what a few happy clients had to say!

My goal of joining this program was to learn how to get started with executing an idea and seeing it through.

Nicole and her program helped simplify the process from the start by walking me through the foundation of product development. In my opinion, this helped me avoid a ton of errors that would have occurred if I had gone about it by myself.

I’d recommend the program to anyone looking to develop an existing idea or start from scratch with no prior experience in product development.

Naren Rajagopal
Founder, Grappler

Nicole is a pleasant, wonderful coach who puts you at ease, and is flexible, and also does not rush you to come to a decision, but in fact gives you suggestions.

I would recommend this program to other business owners who can’t really decide which direction to take in their business.

Nicole Atkinson
Founder, Calm & Cozy Designs

Jackie Dinsmore

Co-owner FlapJackKids

Grace Moores

Founder at Jolly Bark

Have questions about The Product Pathway?

No! All you need is the desire to start a product business. In the first module, we’ll help you brainstorm a list of product ideas and you’ll realize there are no shortage of ideas!

Yes, you’ll get a one-hour private coaching session with Nicole de Larzac and you’ll have support within the Facebook group.

The lessons are about 30-60 minutes. It’s recommended that you do the exercises in the workbook to maximize your results and this can take 1 to 5 hours per week depending on your efforts.

You’ll have lifetime access to the training materials. If you don’t have time to complete the modules, you can continue at your own pace after.

Nicole has contacts within product development and marketing and you’ll be able to get recommendations. Since product development and manufacturing is so broad, we cannot guarantee that we have all the contacts you need, so you will likely need to do some research on your own also.

Yes, you may either pay in full or you may pay in 3 monthly instalments.

Don't wait to build your profitable product business!

E-Commerce is booming with over 30% growth in the U.S. in 2020 and is a $4 trillion global market.   

NOW Is the time to hop on this fast-growing trend!

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Once again, what you're getting

when you enrol today

✔️ 8 modules of in-depth product-business training
✔️ Private Facebook group for accountability and to ask for feedback 
✔️ Comprehensive workbooks for each module with exercises to help you go from idea to launch
✔️ Unlimited, lifetime access to the trainings


✔️ 1-hour private coaching call with Nicole de Larzac to provide feedback on your progress
✔️ The template library with templates for concept writing, surveys, pricing, forecasting, marketing and business planning
✔️ Expert guest speaker recordings to teach about various topics like marketing, finance, sourcing, crowdfunding etc. 


$497 USD

Monthly payment plan

$197 x3 MONTHS

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