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#14: Putting Moms First – Giovanna Aiello

I am thrilled to introduce you to Giovanna Aiello, my amazing client who is on her journey to launching a product that ‘puts moms first’.  Gio shares how she started Mumdies, an eco-friendly alternative to disposable underwear for moms. We get into the details of its...

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#13: Building a Magnetic Brand – Robyn Graham

Building a magnetic brand requires intention.  You may have an excellent product, but if you don’t build an emotional connection with your target audience, then you won’t see the results you want. In this episode, we speak with Robyn Graham - brand marketing...

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#12: Creating Your Marketing Plan

Do you wish you had a solid marketing plan for your business?  Do you find that you’re throwing mud at the wall to see what sticks, not knowing what’s working and what isn’t working?  Do you sometimes feel like a squirrel, chasing the latest hot marketing tactic?  Do...

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#10: Social Media Made Simple – Lisa Pedersen

If you’re an entrepreneur, you know how overwhelming it can be to do ALL THE THINGS, including managing social media.  In this episode, Lisa Pedersen, social media mentor and strategist, sheds some light on how product business owners can use simple strategies on...

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#9: Ways to Use this Time (Covid-19 episode)

One thing that this global pandemic has given us is the most precious gift of TIME.  Usually, we’re so caught up in the day-to-day tasks in our business that we struggle to take the time to do the tasks that are important but not urgent.   In this episode, we talk...

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#8: Tools to Achieving a Healthy Mindset

These are challenging times for all of us during this global pandemic while we struggle to adapt to our new way of life.  Not only are we in a health and economic crisis, we are in an emotional crisis as well. In just a matter of weeks, our lives have changed and...

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#7: The Product Every Woman Must Have

In this episode, we touch on a sensitive topic for women. Full transparency - it might make some of you uncomfortable, particularly men who might be listening, but it is a topic that we must discuss more often. Kate Roddy is a Toronto-based sport and pelvic...

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#6: Shaking up Clean Eating: Everipe Smoothies

Imagine launching a product and having Walmart ask you to pitch to them in your first year of business...sounds too good to be true?  Not for Kerry Roberts, co-founder of Everipe Smoothies. Everipe smoothies are made from organic freeze-dried superfoods, in a...

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#5: Steps from Idea to Launch

If you’ve ever wanted to launch a product but you’ve stopped yourself because you don’t know how, this is your episode! This is a how-to episode where Nicole walks you through the steps of product development - from coming up with an idea to launching. What you’ll...

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Nicole de Larzac

I am a product development and marketing coach who helps women create products that sell so they can live a life of freedom and success beyond the 9 to 5.

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