If you’re trying to figure out the secret sauce to breaking through with your advertising, this week’s episode is for you. As our guest explains, you have a few seconds to grab the attention of your audience, so you’ve got to make sure your creative breaks through.
I’d like to introduce you to Lauren Schwartz, owner and Creative Director of The Loft 325, a boutique creative studio specializing in ad creation and UGC for E-commerce, Direct to Consumer Brands.
Lauren is a thought leader in creating profitable creative strategies for e-commerce brands; and a design professional with over 15 years of experience. Over the last 8 years, she has been working in digital marketing.
Lauren’s passions lie in creating top-performing ad creatives. She has personally led the creative strategy for top brands such as Love Wellness, APL, Colourpop, Our Place, and Leaf Shave.
She is obsessed with design and creative strategy, and in her downtime, she enjoys teaching others her profitable creative methodology, focusing on DTC Advertising, Facebook, Instagram, Snapchat, TikTok, and Pinterest.
She was a speaker at the AdWorld Conference in 2020 and 2021.
In this episode, we chat about:
- The importance of strong creative
- Tips to making breakthrough creative
- Mistakes to avoid
- Why TikTok and video should be a part of your strategy
- How to know when to hire an agency
- And more
I’m sure this episode will help you create breakthrough creative.
Links mentioned in the show:
Instagram – https://www.instagram.com/theloft325/
Facebook – https://www.facebook.com/theloft325
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