I’m so thrilled to share this episode with former friends and colleagues of mine – Simon and Rebecca McIntyre, a husband and wife duo from Australia who are making waves with their business. We used to work together at Coca-Cola in Australia and when I discovered that they started a business serving small businesses, I knew I had to have them on the show (and selfishly catch up with them after 12 years).
Bec and Simon created Woodruff and Co, a small business helping other small businesses look great through tools and supplies to create beautiful custom packaging.
The husband and wife team have a background in brand marketing [Coca-Cola, Kellogg’s, Fosters, ANZ etc] a passion for small business, entrepreneurship and a genuine love of great packaging.
They started their business because they know that while custom packaging is desirable, it can be out of reach for many small businesses or for those starting out. They believe that affordable tools to create custom packaging should be accessible to ALL business owners, no matter what size you are.
Back in 2015, they launched their website offering custom stamps [hands down the most versatile tool a small business can have in their kit!] and have since extended their range to include embossers, custom packing tape, a curated range of complementary blank supplies and [because they love discovering local artists and designers] the occasional collaborative product.
Based out of their home studio in Victoria’s Mornington Peninsula, they work with a small team of experts to bring to customers their continually expanding range of products.
Your packaging is the first physical interaction customers will have with your brand. Bec and Simon are here to help make your brand stand out.
We chat about:
- Creating a unique product and niche
- Marketing the benefits rather than the features
- The art of showing consumers what’s possible
- Creating awareness for a brand in the B2B space
- How to know when it’s time to exit your business
- And more
Enjoy the show!
Links mentioned in the show:
New business: https://housenumbers.com.au/
Favorite business book: The Lean Startup http://theleanstartup.com/ – Eric Reis
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