In past episodes, you may have heard me speaking about building your email list using quiz building tools. The main platform I recommend is Interact. Well, I was thrilled when the co-founder of Interact reached out to me to be on this podcast. All through the power of digital marketing, he saw that I linked to their site in one of my blog posts, and voilà…he thought there would be a great collaboration opportunity.
So, it was my humble honor to speak with Josh Haynam, the co-founder and CEO of interact, a quiz creation tool used by more than 10,000 brands around the world. He’s a lifelong entrepreneur, having started and bootstrapped interact for the last 10 years after founding it in college.
We speak about:
- Why quizzes are so powerful for product businesses
- Generating leads and sales through quizzes
- How shoppable quizzes can be a great tool for ecommerce platforms
- How quizzes are not only excellent for list building but also for conversion and retention
- Where to promote your quiz
Enjoy the show!
Links mentioned in the show:
Favorite business book: Good to Great, Jim Collins; https://www.jimcollins.com/article_topics/articles/good-to-great.html
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