Did you know that it costs five times as much to attract a new customer, than to keep an existing one?  

But most businesses focus on acquiring customers rather than nurturing current customers, thereby losing out on some low hanging fruit.

This is why we are so excited to speak with Cheryl Mason, CRM expert and founder of The Business within CRM.

Cheryl has been an innovator and motivator since birth. With Business as her post secondary education, over 15 years of having a profession focused on client-centred care within health, over 18 years within different customer service roles and over 10 years of executive positions crafting the art of customer engagement to grow businesses has fueled Cheryl’s love for Customer Relations Management.

The Business Within CRM is how she serves businesses that are in need of a bridge between how they optimize their engagement with their customers and how they grow their business to align with their long term vision. It is Cheryl’s priority that your customers are profitable to your business and that all communication + experiences are clearly meeting your customers expectations . If you want the most loyal customers possible you want to connect with Cheryl.

Links mentioned in the show:



Send a DM to @thebusinesswithincrm on FB or email info@thebusinesswithincrm.com if you want to be informed of when her “Become a CRM Expert” App comes out Jan 2022. This is a great coaching tool for your VA’s, Office Managers, Community Managers and any Marketing experts that want to broaden their scope. 

Cheryl’s favourite business books:

Laura Vanderkam – I know how she does it

Lianne Kim – Building a Joyful Business





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