It is no secret that climate change is upon us and we need to act now in order to save our planet.

According to the United Nations, 2010 to 2019 was the warmest decade ever recorded.  Weather patterns are changing, sea levels are rising, and weather events are becoming more extreme.

But what can we as business owners and consumers do about this horrifying situation?  

In this episode, you’ll hear from Lindsey Boyle, founder of the Circular Citizen, who gives us hope that we can make changes to save our earth.

About Lindsey Boyle:

After a long career helping big companies innovate in often unsustainable ways, the clear and present danger of the climate emergency hit Lindsey Boyle head on in 2018. After learning from Noah Murphy-Reinhertz, Nike’s Sustainable Design Lead, that people want their shoes to have a second life, Lindsey woke up to the power of the circular economy – one that designs out waste, keeps materials in use and regenerates nature.

She is now passionate about business that supports people’s well being and regenerates nature, especially food product innovation. Lindsey helps clients and partners feel confident in the demand for new, circular strategies and business models, using insight such as motivation based segmentations. Lindsey is creating a similar study for BC, Canada, based on Sitra’s Smart Consumption Profiles with Vancouver based One Earth, a think-and-do tank that innovates and amplifies solutions for sustainability.

You’ll hear about:

  • What the circular economy is and the 3 pillars
  • Why it can benefit businesses and solve climate change
  • How businesses can work with the circular economy principles to create innovative solutions
  • How consumers can change their behaviours to become aligned with the circular economy
  • The 7 motivations to live lighter and how you can leverage this consumer research to grow your business
  • And more!

I’m so thrilled to share this conversation with you and I would love to know how you use this information to develop new products that align with the circular economy.  Send us an email at and we’d love to feature your story.

Links mentioned on the show:




Motivations to Live Lighter Report:

Greenbiz – Circularity 21 conference, Lauren Phipps:

Ella Macarthur Foundation:

Kearney report:

Connect with Nicole de Larzac

Join the free Facebook Community:






If you are loving these episodes and want to get more discussion on these topics, join our facebook group, the Productpreneur Community.  

Love the episodes?  Consider sharing this episode and giving a 5-star review on Apple Podcasts.  Or if you have an Android, try using this link: Thank you in advance!  It helps other amazing people like you find the show! 

Like the show?  Get updates on our newsletter via our website