Getting your products into the hands of celebrities is going to catapult your brand visibility. I have the pleasure of introducing you to Sarah Shaw, who helps product business owners get publicity through celebrities.
Sarah is a fashion entrepreneur, product designer and business coach. With her 20 years of experience – and 6 companies under her belt – Sarah has built a treasure trove of secrets for launching your line, getting your products into stores and boutiques, getting your products to A-List celebrities, and getting massive publicity in order to grow her companies quickly.
Sarah’s products have been in over 1,200 stores and boutiques across the country, including Anthropologie, Nordstrom, Barney’s, Henri Bendel, Fred Segal, Neiman Marcus, Saks 5th Avenue and Bloomingdales. She’s also appeared in the pages of almost every major fashion and lifestyle magazine, including InStyle, People, US Weekly, Lucky, ELLE, WWD, Marie Claire and the O-List. She’s been on tv shows like Access Hollywood, Extra and the E! network. And she’s been interviewed for Entrepreneur.com, Forbes.com and American Express’ OPEN Forum.
Sarah is the Founder & CEO of Sarah Shaw Consulting, where she teaches product designers and fashion entrepreneurs how to launch, market and sell their products into boutiques, get media placements and gift celebrities.
You will love this discussion as we touch on:
- The secrets to getting your products into the hands of celebrities
- Scaling through retail
- Creating your black book of retail contacts
- Using a sales agent vs reaching out on your own
- The risks with getting into large retailers too soon
- The power of dropshipping with retailers
Links mentioned on the show:
Contact any Celebrity: https://contactanycelebrity.com/cac/
Comment Sold: https://try.commentsold.com/
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