One of the ‘4 P’s of marketing’ is pricing and there’s a good reason for that!  Pricing is key to building a profitable business and we are lucky to hear from pricing guru, Courtney Rogers.

Courtney Rogers is a pricing expert with a background in sales and marketing, and has studied psychology and accounting as well.  She helps female business owners establish a high perception of value, price profitably, and have the confidence they need to have a profitable and successful business.

We talk about:

  • The importance of the right pricing strategy for product businesses
  • Price vs. Value and how they differ
  • How to know if your pricing is ‘right’ and how to price during a launch
  • Top tips to developing a strong pricing strategy
  • Should you offer free shipping

This is a juicy episode so be sure to take notes!

Links mentioned on the show

Courtney’s free Facebook group, The Pricing on The Cake:

Book a one-on-one consult with Courtney:






Connect with Nicole de Larzac





Book a discovery call with Nicole to chat about your product idea or scaling your business.

Love the episodes?  Consider sharing this episode and giving a 5-star review on Apple Podcasts.  Or if you have an Android, try using this link: Thank you in advance!  It helps other amazing people like you find the show!

Like the show?  Get updates on our newsletter via our website