One of the ‘4 P’s of marketing’ is pricing and there’s a good reason for that! Pricing is key to building a profitable business and we are lucky to hear from pricing guru, Courtney Rogers.
Courtney Rogers is a pricing expert with a background in sales and marketing, and has studied psychology and accounting as well. She helps female business owners establish a high perception of value, price profitably, and have the confidence they need to have a profitable and successful business.
We talk about:
- The importance of the right pricing strategy for product businesses
- Price vs. Value and how they differ
- How to know if your pricing is ‘right’ and how to price during a launch
- Top tips to developing a strong pricing strategy
- Should you offer free shipping
This is a juicy episode so be sure to take notes!
Links mentioned on the show
Courtney’s free Facebook group, The Pricing on The Cake: https://www.facebook.com/groups/347966906093691
Book a one-on-one consult with Courtney: courtney@courtneydeagon.com
Website: https://www.courtneydeagon.com/
Facebook: https://www.facebook.com/courtnco
Instagram: https://www.instagram.com/court.and.co/
Youtube: https://www.youtube.com/channel/UCqQlwXbWabjZL8N_z8t2cwg
Podcast: https://podcasts.apple.com/au/podcast/the-pricing-on-the-cake/id1528873779
Connect with Nicole de Larzac
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
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LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Book a discovery call with Nicole to chat about your product idea or scaling your business.
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Excellent advice in this podcast.
Thank you so much for listening and for your wonderful comment!