One of the ‘4 P’s of marketing’ is pricing and there’s a good reason for that! Pricing is key to building a profitable business and we are lucky to hear from pricing guru, Courtney Rogers.
Courtney Rogers is a pricing expert with a background in sales and marketing, and has studied psychology and accounting as well. She helps female business owners establish a high perception of value, price profitably, and have the confidence they need to have a profitable and successful business.
We talk about:
- The importance of the right pricing strategy for product businesses
- Price vs. Value and how they differ
- How to know if your pricing is ‘right’ and how to price during a launch
- Top tips to developing a strong pricing strategy
- Should you offer free shipping
This is a juicy episode so be sure to take notes!
Links mentioned on the show
Courtney’s free Facebook group, The Pricing on The Cake: https://www.facebook.com/groups/347966906093691
Book a one-on-one consult with Courtney: firstname.lastname@example.org
Connect with Nicole de Larzac
Book a discovery call with Nicole to chat about your product idea or scaling your business.
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/