The best products are those that target an unmet need in the market.  I’m excited to share this episode with Deb North, founder of Yes! Athletics.

Deb North is a serial entrepreneur. She has owned the successful executive search firm True North Consulting since 2011. She launched Yes! Athletics in 2020 after discovering that there were no wrestling shoes made specifically for girls.  So, like many of the entrepreneurs out there, she launched a product because she couldn’t find anything to meet her needs.

Deb is a widowed mom of 3 girls- Grace is 19, Rae is 15 and Annie is 12.

This episode is chock full of nuggets, including:

  • Seeing a gap in the market and fulfilling it
  • How Deb found a private label manufacturer
  • Growing awareness of a new sports brand
  • Leveraging brand ambassadors
  • And more

Enjoy the show!


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