#16: Fressy Bessie Ice Lollies Go National: Jackie Kwitko
“Do your homework, test your product out, just to make sure that this is something that people want, listen to the feedback, listen to what people say, and be patient because it’s going to take time.” - Jackie Kwitko, Founder, Fressy Bessie Foods Inc. In this...
#15: Inclusive Marketing – Jennifer Singh
“In order to dismantle white supremacy, you must understand how white privilege is a key aspect of your life, how you benefit whether knowingly or unknowingly from your whiteness, what that means for people who do not receive the same benefits and how you can...
#14: Putting Moms First – Giovanna Aiello
I am thrilled to introduce you to Giovanna Aiello, my amazing client who is on her journey to launching a product that ‘puts moms first’. Gio shares how she started Mumdies, an eco-friendly alternative to disposable underwear for moms. We get into the details of its...
#13: Building a Magnetic Brand – Robyn Graham
Building a magnetic brand requires intention. You may have an excellent product, but if you don’t build an emotional connection with your target audience, then you won’t see the results you want. In this episode, we speak with Robyn Graham - brand marketing...
#12: Creating Your Marketing Plan
Do you wish you had a solid marketing plan for your business? Do you find that you’re throwing mud at the wall to see what sticks, not knowing what’s working and what isn’t working? Do you sometimes feel like a squirrel, chasing the latest hot marketing tactic? Do...
#11: Digital Marketing to Grow Your Product Biz – Astrid Sucipto
We have so many digital tools at our fingertips, but sometimes it can be overwhelming to know what to tackle first. In this episode, Astrid Sucipto, business strategist and digital marketing tech expert at Digital Pixie gives some simple tips to growing your product...
#10: Social Media Made Simple – Lisa Pedersen
If you’re an entrepreneur, you know how overwhelming it can be to do ALL THE THINGS, including managing social media. In this episode, Lisa Pedersen, social media mentor and strategist, sheds some light on how product business owners can use simple strategies on...
#9: Ways to Use this Time (Covid-19 episode)
One thing that this global pandemic has given us is the most precious gift of TIME. Usually, we’re so caught up in the day-to-day tasks in our business that we struggle to take the time to do the tasks that are important but not urgent. In this episode, we talk...
#8: Tools to Achieving a Healthy Mindset
These are challenging times for all of us during this global pandemic while we struggle to adapt to our new way of life. Not only are we in a health and economic crisis, we are in an emotional crisis as well. In just a matter of weeks, our lives have changed and...
#7: The Product Every Woman Must Have
In this episode, we touch on a sensitive topic for women. Full transparency - it might make some of you uncomfortable, particularly men who might be listening, but it is a topic that we must discuss more often. Kate Roddy is a Toronto-based sport and pelvic...