#15: Inclusive Marketing – Jennifer Singh

#15: Inclusive Marketing – Jennifer Singh

“In order to dismantle white supremacy, you must understand how white privilege is a key aspect of your life, how you benefit whether knowingly or unknowingly from your whiteness, what that means for people who do not receive the same benefits and how you can...

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#14: Putting Moms First – Giovanna Aiello

#14: Putting Moms First – Giovanna Aiello

I am thrilled to introduce you to Giovanna Aiello, my amazing client who is on her journey to launching a product that ‘puts moms first’.  Gio shares how she started Mumdies, an eco-friendly alternative to disposable underwear for moms. We get into the details of its...

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#12: Creating Your Marketing Plan

#12: Creating Your Marketing Plan

Do you wish you had a solid marketing plan for your business?  Do you find that you’re throwing mud at the wall to see what sticks, not knowing what’s working and what isn’t working?  Do you sometimes feel like a squirrel, chasing the latest hot marketing tactic?  Do...

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#10: Social Media Made Simple – Lisa Pedersen

#10: Social Media Made Simple – Lisa Pedersen

If you’re an entrepreneur, you know how overwhelming it can be to do ALL THE THINGS, including managing social media.  In this episode, Lisa Pedersen, social media mentor and strategist, sheds some light on how product business owners can use simple strategies on...

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#7: The Product Every Woman Must Have

#7: The Product Every Woman Must Have

In this episode, we touch on a sensitive topic for women. Full transparency - it might make some of you uncomfortable, particularly men who might be listening, but it is a topic that we must discuss more often. Kate Roddy is a Toronto-based sport and pelvic...

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